As always, the change in season welcomes a slew of new trends. Easy-to wear styles, like hoop earrings, knit sweaters, and chain-link jewelry, alongside brightly-coloured handbags and heirloom pieces, are popular this time around.
Hoop earrings
With so many iterations, sizes, and textures, all shoppers can find a pair of hoops to suit their personal style and taste. Thick, dramatic, tubular hoops are a front-runner this season because of their simplicity and versatility — they can be worn with jeans and a tee or dressed up for a formal occasion. Supersized, thin hoops are having a moment right now as well. These are less for everyday-wear and more of a statement piece. Whatever their preference, now’s the time for your customers to ditch the studs and try out some hoops.
Colourful bags
Handbags won’t be hard to miss this season as they’ll be bright and colourful. Black and muted tones are out and a kaleidoscope of colours are in, from emerald green to eye-popping tangerine and dusty blue. These statement pieces are best paired with neutral elements.
Cozy knits
Cable knits, classic turtlenecks, and cardigans will remain popular, as will oversized knits, in muted palettes. The trend is in large part due to the COVID-19 pandemic which has resulted in a comfortable work-from-home attire which is still appropriate for an impromptu video call.
Chains
Many fashion outlets have deemed 2020 the year of the chains. While chain link jewelry has been in the spotlight for a while, this year we’re seeing bigger and bolder chains. Chunky, oversized necklaces, bracelets, and earrings are all the rage, and chain link elements can also be found on handbags, belts, and sandals.
Heirloom-inspired pieces
Income loss as the result of the pandemic has caused consumers to look inside their current jewelry box for inspiration – and low and behold, what’s old is new again. Large signet rings, vintage pendants, and lockets not only look striking but also often have a deeper meaning to the wearer. With people feeling more connected to family right now, heirloom-inspired pieces will continue to be in demand.
Editor’s Note: This piece was originally published in the Summer 2020 issue of inStore magazine. You can read the original piece, by clicking here and here.