In June, Aurora James, a Toronto-native, New York-based designer and founder of Brother Veilles launched an initiative called the 15 Percent Pledge as a call for major retailers to dedicate 15% of its shelf space to Black-owned businesses.
Since it was launched in June in the States, it has made its way up to Canada. Click here to read what Canadian retailers are doing to add more diversity to their shelves according to an article by Elle Canada.