PANTONE announces two colours for 2021, PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating. Why two colours? Ultimate Gray represents “composure, steadiness, and resilience” whereas Illuminating yellow represents “energy, clarity, and hope”. A marriage of colours, a perfect pair for what we can look forward to in the new year.
With 2020 almost behind us and being a difficult year for many, the two colours paired together compliment each other and symbolize strength and unity. They embody the energy and grit that so many of us relied on in 2020, and encourages hope for brighter things in 2021.
Leatrice Eiseman, Executive Director of the PANTONE Color Institute notes “The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”
The coupling of PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating inspire new ways of thinking, fosters innovation and insight, emphasizes wanting to be recognized and heard – important principles coming out of 2020 and for 2021.